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5% Nutrition was founded in 2014 by legendary bodybuilder Rich Piana. Our namesake conveys the same mentality Rich espoused: the willingness to do whatever it takes to achieve your goals. Thus, Rich believed that only 5% of all people were willing to sacrifice what it took to succeed at the next level.

It doesn't matter if your passions lay outside the weight room, as he firmly believed anyone could adopt the necessary mindset and discipline. And thus, the 5%ER and 5% MENTALITY was born!